Another month down, another chapter of growth! Here’s our Feb recap of everything that went down at Ryder HQ.
Our Valentine’s Day Sale went live, and we’re really happy with the creatives.
As a brand, there’s a balance to be struck between voice, creativity, professionalism, and branding. We noticed that brands tend to shy away from experimentation here. Our team believes in creative freedom, and shout out to them because we found once we loosened up a little and let the branding take its course, we got incredible feedback from our community. Shout out to the team!
Starting with the star of the show, Dayana, our new series talking about real stories and real journeys kicked off. Dayana’s story was an important one to us because it highlighted a problem a lot of crypto natives face: A nomadic lifestyle isn’t great when self-custody matters.
Watch Dayana’s Video
Next we featured Abhay, a family man and hardware expert, whose company provides connectivity to over 2m users daily. We knew Abhay wouldn’t be easy to please, but tbh, he was. Maybe it’s easy when you have a great product, like Ryder One. 😉
Watch Abhay’s Video:
Julien, our CPO hit 10 years on the hardware frontline this month! From a growth-mindset to a hyper-focused leader, Julien really does it all.
There’s a reason he’s our CPO and hardware expert. And he’s the one of the main reasons Ryder One looks so good, works so well, and feels so smooth.
Her journey is a testament to how embracing change and learning quickly can shape a life of impact and it serves as an inspiration for anyone aiming to thrive in a fast-changing world. Cryptocurrency and blockchain are industries often dominated by men, yet Nisheta has carved out a space for herself not just as a participant but as a leader. She demonstrates that being a minority in an industry does not mean being overlooked. It can mean standing out and making a lasting impact.
Read More: https://uaestories.com/nisheta-sachdev-achieves-success-revolutionizing/
We joined the Boring Security Team for a Show & Tell, where we talked to 40 participants on a level about their security practices and habits that can help them stay secure. It’s always a fantastic experience working with communities that guide crypto users with the best practices.
In February, we personally reached out to 300+ crypto creators and educators across YouTube and social media. The response was overwhelming which is more than 4x the typical response rate for this kind of outreach. The message is clear: the creator community sees real value in Ryder One and wants to be part of it.
From dedicated reviews to livestreams and social pushes, the creators we've activated in February are now preparing content that will help more people in the crypto community and beyond discover and trust Ryder One. The influencer affiliate engine is live, and it's only going to grow from here.
Check some of the affiliate content that has officially hit the internet below 👇
Our next product release is coming soon! Another big release is coming. While we’re trying to hold it in, we’re exploding at the seams with excitement!
We’re bringing swapping and seed phrase import to Ryder One!
If you don’t already have your Ryder One, we have our Women’s Day sale starting soon.
Stay tuned, lots coming!
The only crypto wallet you can install on a crowded subway.
Set it up in less than 60 seconds and just tap your phone to send, swap, and recover.
A look back at February at Ryder - Valentine’s campaign, our new YouTube series, UAE stories, and affiliate growth updates.
Meet Abhay, Protocol Lead at Helium. A crypto native and software developer who now builds hardware that connects millions of people globally.
Most of us in crypto are digital nomads. We live lightly, change cities, countries, and even continents. Traditional security advice often assumes stability: a home safe, a secure drawer, a predictable routine. That does not align with a fast-paced lifestyle built on mobility.
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