Journey to Self-Custody: A New Series By Ryder

There’s a reason self-custody is becoming the hill more and more builders are willing to die on. It's becoming more than control and conviction; it's about knowing your assets are yours, without middlemen, lock-ins, or exposure to the next rug in a suit. It’s giving the power back to the people. To spark this conversation at scale, we’re launching a new video series at Ryder: Journey to Self-Custody.

Self-custody isn't just a feature of decentralization, it’s the foundation. Yet, too many people still treat their crypto like a checking account, handing over control to centralized exchanges and third-party wallets, hoping for the best.

But hope isn’t a strategy.

Why Self-Custody Matters (Now More Than Ever)

Over the past few years, we’ve seen the consequences of misplaced trust. FTX, Celsius, BlockFi. The list is long, and the lessons are brutal. Billions lost. Withdrawals frozen. Users left holding the bag, or worse, holding nothing at all.

Notably, the biggest red flag wasn’t just bad actors: it was complacency. The belief that someone else would protect your assets better than you could. Self-custody is flipping that script, putting the power and responsibility back in your hands.

I mean, you wouldn’t trust someone else to brush your teeth every day, so why would you trust exchanges with your crypto?

“But What If I Lose My Seed Phrase?”

Let’s address the fear head-on.

Self-custody doesn’t mean memorizing a 24-word seed phrase and praying you never misplace it. That’s the old UX. At Ryder, we’re building a new standard, one that’s secure and human.

The Ryder One is a hardware wallet designed to make self-custody dead simple. With Tap-to-sign, social recovery, no seed phrase management nightmares, it gives you true control without the complexity.

Because real adoption happens when self-custody stops feeling scary and starts feeling obvious.

Don’t Just Take It From Us

We’re launching a new video series to open up this conversation at scale.

We’ll be regularly releasing one-on-one video interviews with some of the biggest industry leaders. Through this series, you’ll have the chance to get to know some of your favorite personalities, hear their takes on self-custody, and watch them unbox their own Ryder Ones while talking you through the entire experience.

You’ll hear from the top voices of:

and many more...

→ Set your reminders for the first episode of Journey To Self-Custody now on YouTube and join the movement.